transforming
Brands into Entertainment
Our mission
We turn brands into (new) media brands
We’re unleashing the potential brands have as entertainers.
By producing brand concepts into original content, we help our clients achieve creative quality, continuity, and results with their brand across platforms.
HJK: Kohti matsia
(2024)
Original series
Branded Content
Sponsorship activation
WHY
To make sport sponsoring more valuable for fans, brands and the club with content.
HOW
Envisioning sponsor brands as enablers of team-driven, entertaining content series with authentic brand integration through an entertainment-first approach.
WHAT
Original HJK video series offering behind-the-scenes insights into the team's people and personalities before each home match.
WHERE
Shared across HJK and sponsor brands' social media platforms, tailored for each channel.
PRODUCERS & PARTNERS
Proof Media, HJK, selected sponsor brands.
REACH OUT?
We’d love to hear from you. For Brands, Talent and Press inquiries please use the form or contact Jori and we’ll be in touch shortly!
RED'S RINGS: Blood, Sweat, Tears & Rings
(2025)
Original series
new media planning
Branded Content
WHY
For Europe’s leading championship ring manufacturer, brand content isn’t just about the glory – it’s about the road to glory as well.
HOW
With a documentary series that shows what it takes to be a champion, coupled with lean collaboration between the league, the team and the brand to enable production that brings value to all.
WHAT
Short-form documentary series on the blood, the sweat & the tears it requires for Helsinki Roosters to win the rings at Maple Bowl.
CONTENT & PLATFORMS
Releasing on Red’s Rings’ social platforms in early 2025.
HJK: Klubikulttuuria
(2024)
Content Concept
Original series
brand community
WHY
To foster an even closer relationship with the club’s fans and to highlight the culture and community they have created. To showcase the unique match atmosphere to new fans.
HOW
By diving into football fan culture and taking a 'from the fans, for the fans' approach to content production.
WHAT
Short-form brand community series highlighting the stories, the memories, the culture and the community around HJK fans.
CONTENT & PLATFORMS
10 episodes (& counting) in native versions across HJK’s social platforms.
Understand customers as their audience
Translate new media insights into brand growth drivers
Fulfill marketing needs and audience desires with brand content
Create brand entertainment concepts that stand out
Achieve efficiency and continuity in brand content production
Exceed social media benchmarks with brand entertainment
Become an engaging media brand
we help brands to
our services
01
New Media Understanding
We research media and audiences to turn insights into actionable strategies. Our aim is to help brands stand out and remain relevant in the current media landscape.
Audience Research
New Media Planning
Content Strategy
02
Brand Entertainment Production
Entertainment is the driving force for growth in new media. We create brand entertainment concepts and manage the production & delivery of brand content.
Content Concepts
Original Brand Series
Branded Content
Media & Creator Collaborations
03
Proof Talent Network
We match our clients with the most compatible talent for each project. Building and managing the teams, we focus on brand fit, creative quality, efficiency and continuity.
VIDEO & AUDIO PROFESSIONALS
MEDIA PERSONALITIES & CREATORS
GRAPHIC, MOTION & 3D DESIGNERS
WRITERS DIRECTORS PRODUCERS
MEDIA & PROJECT MANAGERS
HJK:
Kohti matsia (2024)
sponsorship activation
branded content
Original series
WHY
To make sport sponsoring more valuable for fans, brands and the club with content.
HOW
Envisioning sponsor brands as enablers of team-driven, entertaining content series with authentic brand integration through an entertainment-first approach.
WHAT
Original HJK video series offering behind-the-scenes insights into the team's people and personalities before each home match.
WHERE
Shared across HJK and sponsor brands' social media platforms, tailored for each channel.
PRODUCERS & PARTNERS
Proof Media, HJK, selected sponsor brands.
RED'S RINGS: Blood, Sweat, Tears & Rings
(2025)
Original series
new media planning
Branded Content
WHY
For Europe’s leading championship ring manufacturer, brand content isn’t just about the glory – it’s about the road to glory as well.
HOW
With a documentary series that shows what it takes to be a champion, coupled with lean collaboration between the league, the team and the brand to enable production that brings value to all.
WHAT
Short-form documentary series on the blood, the sweat & the tears it requires for Helsinki Roosters to win the rings at Maple Bowl.
CONTENT & PLATFORMS
Releasing on Red’s Rings’ social platforms in early 2025.
HJK: Klubikulttuuria (2024)
Content Concept
brand community
Original series
WHY
To foster an even closer relationship with the club’s fans and to highlight the culture and community they have created. To showcase the unique match atmosphere to new fans.
HOW
By diving into football fan culture and taking a 'from the fans, for the fans' approach to content production.
WHAT
Short-form brand community series highlighting the stories, the memories, the culture and the community around HJK fans.
CONTENT & PLATFORMS
10 episodes (& counting) in native versions across HJK’s social platforms.